101 things in your attic that could be worth a lot of money

222. G1 Pepsi Optimus Prime

Manufacturer: hasbro
original price: US$ 10-20 *
Current value: US$ 10,000 *

PepsiCo and Hasbro teamed up to create this toy, which created a huge marketing bonanza that made a lot of money. The G1 Optimus Prime Pepsi toy would become something of a grail for collectors. The toy was a reissued Optimus Prime figure, with some Pepsi-branded blue accents.

The Prime toy has a blue plastic head, legs and hands. Pepsi logos replaced the Autobots' symbols, and Pepsi waves were added to Prime's legs and arms. Pepsi's Convoy even got a tacky motto. There have been three releases of Pepsi Prime: 1985, 2005,